Digital Marketing for Home Improvement Companies

Send this list a specific offer for a discount on a new unit or asking them about another tune up. You can use a blog newsletter sign up to collect leads that you can nurture over time. Once you build up a database of prospects, build out some simple email marketing campaigns and direct mail campaigns to make sure your brand remains memorable. Because these ads are shown above mylasermarketing the organic results, consumers are prone to scan and read these ads first before getting down to the other non-paid pages. This is prime real estate, that comes with a cost, but ensures your home services company name is at the top of the search results for your prospective customers. Determine their goals and how your products & services help them achieve those goals.

For Other Home Improvement Companies

These businesses are often small and don’t have big marketing budgets or online presences. All kinds of independent contractors, and those working for commissions, see the value in a local lead because they need new clients to survive. Such actions improve your brand image, satisfy visitor queries, and improve your business’s lead generation rate.

Our 9 Favorite Lead Gen Niches

A broad advertising campaign may not provide the best return on investment. Real estate agents are being encouraged by their realty firms to grow their own business using digital marketing strategies to attract clients. Old fashioned methods of lead generation are being replaced by cutting-edge digital marketing techniques. Lead generation websites focusing on loans and credit cards are also similar to affiliate marketing sites because they refer visitors to third-party sites to submit email applications .

Do You Know if Your Local Online Marketing Efforts Are Working?

This also kills the wait time for users, improving the overall experience. Besides directly answering customer queries, you can also pick-up themes and topics from user comments to write additional FAQ or informative blogs that will help other users with the same question. Stats also indicate that44% of online customersconsider having their questions answered by a live person in the middle of an online purchase to be a valuable feature.

Companies will pay top dollar for qualified leads, and lead gen marketers will invest a lot of resources to find leads to grow their own company as well. A company can perform lead generation on its own or hire a third-party service that specializes in lead generation. More homeowners are on the web, window shopping in their browser searching for solutions, and enlisting services through forms and live chat bots over picking up the phone. Lead generation services often build out websites to advertise products and services and use them as a lead generation funnel (e.g. call to action).

Anyone is qualified for home services and remodeling granted they can afford it. The insurance industry is continuously growing and insurance companies are making a lot of money. This value can be passed on to you as a marketer tasked with finding qualified leads. The following lead generation niches are worth looking into because they are large, profitable, and satisfy some of the aforementioned criteria concerning the viability of doing business in these markets. Ideally, you want to focus on niches that have high demand and high margins for which you feel confident enough to execute a marketing plan and grow your own lead gen company.